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After you have downloaded a layout from www.layoutbank.com, customized your colors and buttons and inserted your logo using PhotoShop, you are ready to work on the text and photographic images.

The business tagline or slogan must be inserted in order to customize the site.  The slogan can be typed into the type tool.  You can give some special effects to the text to make it stand out by clicking on required text layer, right clicking and selecting the option of effects in the drop down menu.  You can adjust the distance and blur to produce the desired effects.  This even allows you to give plain text a solid three-dimensional (3D) base.  You will place the slogan near the logo.

To add photographic images, you will scan them to the preferred resolution of 150 dpi to capture the minutest details of the photo and give it the best possible appearance on the web.

At this point, your layout is completely customized.  You input the client’s text, preferably provided by a professional copywriter and the site is ready to optimize and launch!





   


 

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