Effective use of color to promote websites through visual appeal is paramount. Color schemes which create harmony affect emotions. Site visitors are subconsciously either attracted to the site or driven from the site because of its aesthetic features; therefore, the use of harmonized color in web design is important to the effectiveness of the site
Analogous Color Schemes
Analogous Color schemes are color schemes which are based upon corresponding colors which are found side by side in the 12 part color wheel such as yellow, yellow-orange and orange.
Complimentary Color Schemes
Color schemes which are based upon complimentary colors are always attractive. Complimentary colors are any two colors which are directly across from one another in the 12 part color wheel. Some complimentary color combinations include red and green, red-purple and yellow-green or blue and orange. Using colors that are opposite from one another in the 12 part color wheel produces maximum contrast which increases the effectiveness of a web design layout.